Defined, implemented and managed improvement of Skills, Processes and Governance of 1,200+ Philips Marketers
Developed product portfolio architecture roadmap for TLED
Defined and rolled out specifier approach in Professional lighting
Led Strategic Planning of all four separate Businesses in the Business Group
Set-up and deployed Process for Value Proposition Creation
Structured approach for getting Strategic Insights to Senior Management
Defined and managed Innovation funnel for global Segment in Business
Mapped ecosystem and Decision Making Process
Developed niche in B2B Marketing consultancy from ground up
Re-designed and implemented Pricing for entire category (Value based pricing)
Consulted abundance of companies on their Opportunities for Market entry and B2B product launch
Redesigned Portfolio and positioning for either project or wholesale channel