ABOUT
ABOUT
Emphatic goal-getter
About me, my name is Harro Koot. My goal is to drive growth for a B2B product through interim Strategic Marketing management. Proud to be called an emphatic goal-getter. With me you get an interim Strategic Marketing professional who connects outside opportunities with your inside organisational potential.
Experienced international B2B Strategic Marketer. Always been in B2B over fifteen years - with a couple of successful exceptions in B2C. Served three employers. First over eight years at KPMG followed by TNS Consult, as an external consultant fueling fact-based decision making in Strategic Marketing. Then over eight years at Philips Lighting in various global roles: Market Intelligence, Product Management, Marketing Strategy, and New Business Development. Led international teams. Worked on four continents. Board-room savvy. Set-up, implemented and managed cross-functional extensive programs. Held end-to-end responsibility in a centralized organization with a (rather complex) matrix organisation.
Founder of two companies to support your B2B growth:
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InterimHarro, for interim Program and Project management in the field of Strategic Marketing;
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FirmGrowthPlan, an Outside-in approach with experienced guidance to underpin B2B business growth plans.