INTERIM B2B STRATEGIC MARKETING

InterimHarro

Harro Koot

Dedicated to improving Strategic Marketing in B2B products organisations on Interim Program and Project management basis. Bringing over fifteen years of experience to the table from having worked both on agency as well as client side. In emerging and established Markets. Almost always in B2B. With InterimHarro you get an emphatic goal-getter who connects outside opportunities with your organisation's inside potential.

Best Practices

Role
Project leader in central organisation

Objectives
Set-up and deploy Process for Value Proposition Creation

Key Results
1) More successful launches (classified);
2) Trained majority of Product Managers across all Businesses;
3) Established an (outside-in) insight driven culture and process

Brett Thomas
Role
Program Manager (Global role)

Objectives
Define, Implement and manage Improvement Program of Skills, Processes and Governance of 1,200+ Marketers

Key Results
1) Moved competency level up from around 35% to just under 80% in two years;
2) Managed to get buy-in from all 18 Markets and 18 Businesses;
3) On budget spending

Charlene Griffin
Role
Project manager

Objectives
Define and manage Innovation funnel for global Segment in Business

Key Results
1) Five year Innovation roadmap (technical and Marketing);
2) Steering Innovation in three Businesses;
3) Established an (outside-in) insight driven culture and process

Randy Hughes
Role
Market Intelligence Manager (Global role)

Objective
Design Customer and Partner Decision Journey

Key results
1) Led Global/local roll-out;
2) Hit rate in Hospitality Segment doubled
3) Shared understanding how to improve offering process

Knop
Role
Content lead

Objectives
Get Senior Management more Outside-in Insight driven

Key Results
1) Defined and deployed KARs and processes for function Market Intelligence;
2) One unified Way-of-Working to make sense of chaos outside;
3) Structured approach getting Strategic Insights to Senior Management

Knop
Role
Project leader

Objectives
Develop new Service proposition in industrial Market

Key Results
1) Defined Market Opportunity;
2) Developed Offer;
3) Made Full Go-to-Market plan

Knop
Role
Global Product Manager

Objectives
Develop fact-based proof for Value Proposition in Food retail

Key Results
1) First ever fact-based Value Proposition that increased Sales in Food;
2) Co-managed to Market launch;
3) Set example to replicate in organisation

Knop
Role
Global Product Manager

Objectives
Define and implement OEM pricing Strategy

Key Results
1) Better margin across driver category;
2) Better positioning thanks to understanding of value to customer;
3) Went from cost price + to value based pricing

Knop

Let's connect

Please do not hesitate to reach out to me. I would love to learn how I can lead your company's Strategic B2B Marketing program or project. Looking forward to connecting with you.

INTERIM B2B STRATEGIC MARKETING

InterimHarro

Harro Koot

Best Practices

Let's connect

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